About Qwill and Ink
My name's Will Watts. I’m a copywriter, editor and fiction writer with a decade’s experience in the media and creative industries. I’ve written copy for both major and boutique brands across multiple sectors, from FMCG and pharma through to restaurants and luxury goods, and have created concepts for pitches, campaigns and brand identities.

I’m also an experienced editor and proof-reader, and have edited fiction and postgraduate academic work as well as creative agency output such as brochures, catalogues and brand guidelines.

My writing experience has developed in tandem with client-facing project management skills. I have a strong background in planning and running projects, from events and exhibition stands through to books and ad campaigns.

This blend of experience enables me to approach a project with strategic insight and budgetary awareness as well as creative flair.